R UV Ugly campaign
“R UV Ugly?” campaign will shine light on the danger of sunbed use
Ten regions across the UK with the highest concentrations of sunbed salons, have been selected by Cancer Research UK’s R UV Ugly? campaign, an initiative calling on young Britons to face the invisible damage being inflicted on their skin in pursuit of a tan.
The R UV UGLY? campaign will be taking over 10 sk:n clinics on various dates throughout February and March for special open day events, offering the public free skin assessments, that normally cost £25 each. Using specialist skin-scanning technology, the consultation will highlight the hidden damage lurking beneath the skin’s surface that is caused by overexposure to UV, both from sunbeds and the sun.
Figures worryingly show that using a sunbed for the first time before the age of 35 increases the risk of melanoma, the most serious form of skin cancer by, 75 per cent. Research also shows that using a sunbed once a month or more can increase the risk of melanoma by more than 50 per cent.
Recent research has shown that Leeds has over 80 sunbed outlets with over 11 sunbed outlets per 100,000 total poulation. Coupled with Cancer Research UK’s own survey released this year showing that over half 18-24 year olds (53 per cent) believed that tanned skin has become more fashionable, there is an underlying undercurrent of young Brits who are likely to be damaging their health and appearance.
Chris Lunn, SunSmart campaign manager at Cancer Research UK, comments:
“We are worried that people might be putting their health at risk by visiting tanning salons to achieve a tan. Often the consequences aren’t seen for years so we want to help give people a sneak preview of what their future face looks like and if they must have a tan, encourage them to switch to a safer alternative by using fake tan.
“We want Britons to come and have an exclusive skin assessment so they can ask themselves if they are R UV Ugly?”
Earlier this year, the charity worked with Nicola Roberts to help support new legislation in England and Wales preventing under 18s from using sunbeds. However it would like to see the Government implement additional regulations to effectively limit young people’s access to sunbeds and improve awareness of the harms of sunbed use in England.
Sunbed use is linked to melanoma, currently one of the deadliest forms of skin cancer whose incidence rates in Britain have quadrupled over the last 30 years. Melanoma is one of the few cancers to affect young adults and is the second most common cancer amongst 15-34 year olds.
The campaign is targeting young people aged 16-18, as well as older people aged 28-44 (e.g. mums and sisters), as research has shown they can often influence young people’s attitudes and behaviour towards using sunbeds.
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|R UV Ugly Clinic Open Days
| Clinic ||Open Day|
| Leeds ||Sunday 12th Feb |
| Newcastle ||Sunday 18th Feb |
| Leicester ||Sunday 26th Feb |
| Liverpool ||Sunday 26th Feb |
| Nottingham ||Sunday 26th Feb |
| Birmingham Bull St ||Sunday 26th Feb |
| London Proctor St ||Sunday 26th Feb |
| Manchester ||Tuesday 28th Feb |
| Sheffield ||Sunday 4th Mar |
| Wolverhampton ||Monday 12th Mar |